Portfolio - Packaging

As a Brand Strategist, package design combines many facets of Brand Identity. Packaging is a continuation of the Brand Voice, taking into consideration the many design elements including Corporate Color Palette, Color Psychology, examining the Anatomy of Typography, Brand Archetype, the product dimensions, and the point of contact with the customer.

The elements that make a successful package design combine creativity and imagination with the brand elements to create a powerful and memorable package for the product.