Portfolio - Herbal Zen

Herbal Zen is a hand-drawn font that conveys an image of floral, herbal, and botanical elements. The Brand Archetype, Innocent is an influence for Herbal Zen. The Corporate Color Palette includes spring-greens color combined with sunshine yellow. The opposite of yellow on the color wheel is purple. And a pale pink as a highlighter. The design elements consist of hand-drawn herbal and botanical arrangements that can be re-arranged over and over again.

Each of the Social Media Posts included carefully designed graphic elements, that set the Brand Image from the competition by adding a silhouette of a natural element.