Everyone has an inbox full of emails competing for our attention. With so much information available it is important to connect with your audience. Understanding your audience is the key to a successful email campaign. There are many captivating subjects that can be utilized for an email marketing campaign; offers, urgency, a great story, time-sensitive, holidays, updates, newsletters, and follow-up emails.

Following a few guidelines will help your email stand out. Start by setting goals. Craft a subject line that grabs attention. Keep the subject line short and to the point especially if it's mobile. Usually, 50-65 characters are recommended. The preheader text that is visible should be 70-80 characters. The preheader can be longer keeping in mind the visible section should follow the theme of the subject line. Successful email marketing must have a great call to action (CTA). A/B testing is recommended when fine-tuning your email campaign. Include images that support the theme of the email. Track and plan all your email campaigns and responses to measure what email blasts were successful and why. And lastly, follow the CAN-SPAM guidelines; the subject cannot be deceiving and include an unsubscribe.

This is a quick overview of the components of an email marketing campaign. Creative Brand Land, Inc. can craft an email marketing campaign that includes setting immediate and long-term goals, planning an email calendar. A/B testing, and/or multivariable testing, and tracking of every KPI, to fine-tune your email campaign.