As a Brand Strategist, I also am a professional typographer with knowledge of the many components of a font and font family.  The anatomy of typography consists of Serif or San Serif, type size, baseline, kerning, leading, tracking, ascenders, descenders, loops, stems, shoulders, crossbars, and many more fine details that make up a font. Fonts play an important role in conveying who your company is to your customers. Whether creating a hand-drawn font style or selecting an existing font, the impact fonts play in crafting a Brand Identity is one of the most important factors to consider.

The elements that make a successful typography design combine creativity and imagination with the brand elements to create a powerful, memorable and iconic image for your brand.