Portfolio - Body Lotion
Body Essentials is a youthful, vibrant body care product line. The logo remains the same, while the color combination changes to reflect the different scents. Each color palette was carefully researched, taking into consideration color psychology, to convey the essence of the individual scents. The elements creating the Brand Image are very popular within the demographic age group 15-35. A/B testing was applied with favorable results. The success of this Brand Image is both memorable and iconic, leading to increased new clients and repeat purchases from existing clients. A Brand Loyalty program is ideal for this type of company
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Mission Statement
Christine Solazzi combines her computer knowledge, expertise, education, and artistic talent to create fresh, original ideas to bring brands to life - start to finish. ™
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